Course Modules
Session 1 - Introduction to Persuasion (Mar 31 - Apr 4)
Session 1 - Introduction to Persuasion (Mar 31 - Apr 4)
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Interactive practice: EXTRA! EXTRA! Read all about it! (Writing Effective Headlines) External UrlInteractive practice: EXTRA! EXTRA! Read all about it! (Writing Effective Headlines) Interactive practice: EXTRA! EXTRA! Read all about it! (Writing Effective Headlines)Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Session 1 Outline: Introduction to Persuasion PageSession 1 Outline: Introduction to Persuasion Session 1 Outline: Introduction to PersuasionScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Session 2 - The Process of Persuasion
Session 2 - The Process of Persuasion
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Lecture Video: The Many Ways Marketers Create and Encounter Persuasion PageLecture Video: The Many Ways Marketers Create and Encounter Persuasion Lecture Video: The Many Ways Marketers Create and Encounter PersuasionScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Session 2 Outline: The Process of Persuasion PageSession 2 Outline: The Process of Persuasion Session 2 Outline: The Process of PersuasionScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Session 3 - Thinking Like a Journalist
Session 3 - Thinking Like a Journalist
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Session 3 Outline: Thinking Like a Journalist PageSession 3 Outline: Thinking Like a Journalist Session 3 Outline: Thinking Like a JournalistScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Lecture Video: Why Marketers Need to Think Like Journalists PageLecture Video: Why Marketers Need to Think Like Journalists Lecture Video: Why Marketers Need to Think Like JournalistsScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Session 4 - Write On
Session 4 - Write On
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Session 4 Outline: Write On! PageSession 4 Outline: Write On! Session 4 Outline: Write On!Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Lecture Video: The Writing Process PageLecture Video: The Writing Process Lecture Video: The Writing ProcessScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Interactive practice: Writing Good Captions External UrlInteractive practice: Writing Good Captions Interactive practice: Writing Good CaptionsScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Interactive practice: Passing the Eye Test External UrlInteractive practice: Passing the Eye Test Interactive practice: Passing the Eye TestScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Session 5 - Writing for the Web
Session 5 - Writing for the Web
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Session 5 Outline: Writing for the Web PageSession 5 Outline: Writing for the Web Session 5 Outline: Writing for the WebScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Lecture Video: Your Web Copy Deserves an 'F' PageLecture Video: Your Web Copy Deserves an 'F' Lecture Video: Your Web Copy Deserves an 'F'Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Interactive practice: Scanability External UrlInteractive practice: Scanability Interactive practice: ScanabilityScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Session 6 - Advertising & E-mail Marketing
Session 6 - Advertising & E-mail Marketing
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Session 6 Outline: Advertising & E-mail Marketing PageSession 6 Outline: Advertising & E-mail Marketing Session 6 Outline: Advertising & E-mail MarketingScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Session 7 - Content Marketing
Session 7 - Content Marketing
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Session 7 Outline: Content Marketing PageSession 7 Outline: Content Marketing Session 7 Outline: Content MarketingScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Lecture Video: Reconciling the Tension in Content Marketing PageLecture Video: Reconciling the Tension in Content Marketing Lecture Video: Reconciling the Tension in Content MarketingScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Video Presentation: Content Marketing and the Power of Story PageVideo Presentation: Content Marketing and the Power of Story Video Presentation: Content Marketing and the Power of StoryScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Session 8 - Negotiations
Session 8 - Negotiations
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Session 8 Outline: Negotiations PageSession 8 Outline: Negotiations Session 8 Outline: NegotiationsScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Interactive practice: House Hunters Create Options for Mutual Gain External UrlInteractive practice: House Hunters Create Options for Mutual Gain Interactive practice: House Hunters Create Options for Mutual GainScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Session 9 - Presentation Skills
Session 9 - Presentation Skills
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Session 9 Outline: Presentation Skills PageSession 9 Outline: Presentation Skills Session 9 Outline: Presentation SkillsScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Lecture Video: PowerPoint is a Tool; Don't Abuse It PageLecture Video: PowerPoint is a Tool; Don't Abuse It Lecture Video: PowerPoint is a Tool; Don't Abuse ItScore at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
