Course Modules

Session 1 - Introduction to Persuasion (Mar 31 - Apr 4)

Session 1 - Introduction to Persuasion (Mar 31 - Apr 4)
Module Completed Module In Progress Module Locked
Session 1 - Introduction to Persuasion (Mar 31 - Apr 4) 6248    
  • Interactive practice: EXTRA! EXTRA! Read all about it! (Writing Effective Headlines) External Url
    Interactive practice: EXTRA! EXTRA! Read all about it! (Writing Effective Headlines) Interactive practice: EXTRA! EXTRA! Read all about it! (Writing Effective Headlines)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Session 1 Outline: Introduction to Persuasion Page
    Session 1 Outline: Introduction to Persuasion Session 1 Outline: Introduction to Persuasion
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Session 2 - The Process of Persuasion

Session 2 - The Process of Persuasion
Module Completed Module In Progress Module Locked
Session 2 - The Process of Persuasion 6249    
  • Lecture Video: The Many Ways Marketers Create and Encounter Persuasion Page
    Lecture Video: The Many Ways Marketers Create and Encounter Persuasion Lecture Video: The Many Ways Marketers Create and Encounter Persuasion
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Session 2 Outline: The Process of Persuasion Page
    Session 2 Outline: The Process of Persuasion Session 2 Outline: The Process of Persuasion
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Session 3 - Thinking Like a Journalist

Session 3 - Thinking Like a Journalist
Module Completed Module In Progress Module Locked
Session 3 - Thinking Like a Journalist 6250    
  • Session 3 Outline: Thinking Like a Journalist Page
    Session 3 Outline: Thinking Like a Journalist Session 3 Outline: Thinking Like a Journalist
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Lecture Video: Why Marketers Need to Think Like Journalists Page
    Lecture Video: Why Marketers Need to Think Like Journalists Lecture Video: Why Marketers Need to Think Like Journalists
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Session 4 - Write On

Session 4 - Write On
Module Completed Module In Progress Module Locked
Session 4 - Write On 6251    
  • Session 4 Outline: Write On! Page
    Session 4 Outline: Write On! Session 4 Outline: Write On!
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Lecture Video: The Writing Process Page
    Lecture Video: The Writing Process Lecture Video: The Writing Process
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Interactive practice: Writing Good Captions External Url
    Interactive practice: Writing Good Captions Interactive practice: Writing Good Captions
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Interactive practice: Passing the Eye Test External Url
    Interactive practice: Passing the Eye Test Interactive practice: Passing the Eye Test
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Session 5 - Writing for the Web

Session 5 - Writing for the Web
Module Completed Module In Progress Module Locked
Session 5 - Writing for the Web 6252    
  • Session 5 Outline: Writing for the Web Page
    Session 5 Outline: Writing for the Web Session 5 Outline: Writing for the Web
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Lecture Video: Your Web Copy Deserves an 'F' Page
    Lecture Video: Your Web Copy Deserves an 'F' Lecture Video: Your Web Copy Deserves an 'F'
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Interactive practice: Scanability External Url
    Interactive practice: Scanability Interactive practice: Scanability
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Session 6 - Advertising & E-mail Marketing

Session 6 - Advertising & E-mail Marketing
Module Completed Module In Progress Module Locked
Session 6 - Advertising & E-mail Marketing 6253    
  • Session 6 Outline: Advertising & E-mail Marketing Page
    Session 6 Outline: Advertising & E-mail Marketing Session 6 Outline: Advertising & E-mail Marketing
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Session 7 - Content Marketing

Session 7 - Content Marketing
Module Completed Module In Progress Module Locked
Session 7 - Content Marketing 6254    
  • Session 7 Outline: Content Marketing Page
    Session 7 Outline: Content Marketing Session 7 Outline: Content Marketing
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Lecture Video: Reconciling the Tension in Content Marketing Page
    Lecture Video: Reconciling the Tension in Content Marketing Lecture Video: Reconciling the Tension in Content Marketing
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Video Presentation: Content Marketing and the Power of Story Page
    Video Presentation: Content Marketing and the Power of Story Video Presentation: Content Marketing and the Power of Story
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Session 8 - Negotiations

Session 8 - Negotiations
Module Completed Module In Progress Module Locked
Session 8 - Negotiations 6255    
  • Session 8 Outline: Negotiations Page
    Session 8 Outline: Negotiations Session 8 Outline: Negotiations
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Interactive practice: House Hunters Create Options for Mutual Gain External Url
    Interactive practice: House Hunters Create Options for Mutual Gain Interactive practice: House Hunters Create Options for Mutual Gain
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Session 9 - Presentation Skills

Session 9 - Presentation Skills
Module Completed Module In Progress Module Locked
Session 9 - Presentation Skills 6256    
  • Session 9 Outline: Presentation Skills Page
    Session 9 Outline: Presentation Skills Session 9 Outline: Presentation Skills
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Lecture Video: PowerPoint is a Tool; Don't Abuse It Page
    Lecture Video: PowerPoint is a Tool; Don't Abuse It Lecture Video: PowerPoint is a Tool; Don't Abuse It
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
 
minimum score must view must submit must contribute